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Show, Don't Tell

By Pattie Griffin

 

We have heard the saying content is king. But what makes it king and how do organizations get there? For many organizations, especially non-profits like the Y, we all wear many hats and writing good content can sometimes be a challenge.

To overcome that challenge it is important to know the key elements of good content that make it king. With good content established your ease in developing web sites, social media posts, program descriptions, messaging for public relations becomes a snap.

Carrie, Woodson YMCA

 

 

Kaitlyn, Randolph YMCA

 

 

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Gear Up for the New Year

Four Items Your Association Can Check

 

With the new year quickly approaching, it is important to review your website. Whether or not that review is much-needed or just precautionary, it does not matter. Try to make it a habit. Your new-year self will thank you!

Now, let's skip right past the "why should I review my website" question, shall we? I believe we can all agree that periodic checks are good for many reasons. Plus you're already reading this, so let's move right on to the "what should I be checking" question.

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Don't Start From Scratch

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Tell me if this has happened to you or your association before…

A website update is inevitable. It needs to happen. You know it. Your coworkers know it. You may mention to each other the pain your current website causes the team on a daily basis. Naturally, everyone is on the same page.

You then start asking questions to get a feel for what you may be in for. Some of your questions may be "When did we last update our website?", "What did we learn during that last update?", "Did it go well?, "What experiences did we take away from it?", and…wait for it…"Who on our team worked on it?".

Seems legit, right? It's a straight-forward way to get things rolling.

Your YMCA Website Update

No Time? No problem. Here's How We Can Help.

Over a decade of work with YMCA’s has taught us many things, but one thing always stood out…YOU ARE BUSY. You know it. We see it. No matter the size of your staff, or your position within your YMCA, you have a full workload. So, how in the world do you check “update website” off your list? Seems daunting, and maybe unrealistic, right? We know. We’ve been there. The unknown can be overwhelming.

And to compound matters further, everything you’ve heard has told you that updating a website “is too large of a project”, “will just take up too much of my time”, and/or “would be nice, but it’s just easier to keep things the way they are”.

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